Product Ideas Lesson #5 - 3 Ways to Launch a Product Before It's Finished

If you've done your research, scanned the various marketplaces,
checked out your competitors, even purchased their products and
gone through their sales funnel, you should have a very good
idea of whether or not you'll create a winning product.

However you still need to put everything together and actually
make sales because ultimately the numbers don't lie. So before
you spend weeks, even months perfecting your product, there are
3 ways to find out for sure if your product will sell even
before it's created.

1. Create a rough version of your product. This is the one
before you've polished everything, added in the bonuses and so
forth. It's a quickie product that you put together as fast as
possible simply to test and see if there is a market for your
refined product. Complete the quickie, then offer it to your own
mailing list or even just a portion of your mailing list and see
what happens. If it sells, you've likely got a winner. Get
testimonials from your list, smooth all of the rough edges from
your product, add in all the whistles and bells and then do a
real launch.

2. Work on your sales letter first then create it. Seriously,
you can sell your product prior to creating any of it. Simply
write your sales letter, add your sales video and start taking
orders. Or hold a teleseminar or webinar to sell it. Then roll
your product out week by week as an online course, webinar or
whatever method you choose. If you don't get many orders, you
can always cancel and refund those who did purchase. Then of
course once you finish your series, you can package it together
and continue to sell it as an immediate download or a CD or DVD
course.

3. If you're offering a coaching program, begin with a beta
group to test your teaching method. You might offer them a very
good discount to be your guinea pigs and you can see what
methods of coaching work the best before rolling out to a larger
audience at a much more expensive price point. Be sure to get
lots of feedback from your beta group. This will allow you to
create a killer program with outstanding testimonials that
warrants a large price tag.


To Your Success,
YOUR NAME

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